Alpha-H is a professional brand that focuses specifically on skin improvement. The Australian brand therefore works exclusively with high percentages of the ingredients most valued by dermatologists, such as glycolic acid, retinol, lactic acid, hyaluronic acid, peptides and vitamins A, B, C and E. In addition, where necessary or functional, the products deliberately have a low PH value. This pulls the skin cells out of their 'comfort zone' so that they work hard and it ensures that the ingredients actually reach the deeper layers of the skin. Alpha-H products are therefore able to work on a cellular level and provide skin improvement from within; for short and long term.
No unnecessary ingredients
Integrity, effectiveness and quality are paramount at Alpha-H; therefore, synthetic ingredients, perfumes or fillers are avoided whenever possible; where possible, natural ingredients or alternatives are used and no concessions are made to the quality and effectiveness of the products; regardless of the price of the raw materials.
Australian Michelle Doherty has been the driving force behind Alpha-H for many years. She has had a severe form of acne for years, which did not go away after her childhood. Not only the products available at the time, but also the lack of empathy from doctors and dermatologists continuously disappointed her. She accidentally came across the product formula that she later renamed 'Liquid Gold' and started developing her own products and brand from there.
Through her own experiences, Michelle has an enormous dose of knowledge and empathy to help people get the best out of themselves and their skin. After all, she knows better than anyone what traces a skin problem can leave on your self-confidence. Thanks to her enthusiasm, the brand has grown in the past 25 years into an internationally operating family business with products that are now available in more than 40 countries and more than 1000 salons and clinics worldwide. Liquid Gold has become an international bestseller, selling two units every minute worldwide.